For many small businesses owners, there simply doesn’t seem to be enough time in the day to work on social media along with all the other important aspects of operating a business. Yet, social media is an increasingly important component of online marketing in terms of community interaction, search engine rankings, and proactive reputation management.

So, what is a business proprietor to do?

Argent Media provides Social Media Representation.

Some business owners throw a young relative or employee into the fray to make the pain go away — either to address pressing current needs, or to simply check the box off on something the owner vaguely understand is recommended or needs doing, but they have no deep understanding of. Social media presence: done! Yet, the fact that a younger person may have a higher degree of familiarity with the medium doesn’t translate into a professional presence nor marketing benefit. In fact, a poorly-managed social media account with unprofessional interactions can harm a business far more than having no social media activity whatsoever.

The majority of many small companies and local businesses do nothing on social media, however. Perhaps they feel they have insufficient time and that only the proprietor can adequately represent their business. Or, they know they can’t master social media on top of their specialized discipline, but aren’t aware of other options. Perhaps they feel they can’t afford professional service — indeed, some of the companies operating social media accounts on behalf of large corporations and celebrities can charge $3,000 per month and upwards.

Here at Argent Media, we can set up and manage your social media accounts in a highly professional manner, and we can broadcast your voice through the top platforms that fit with your type of industry: Twitter, Facebook, Google+, LinkedIn, Pinterest, Flickr, Instagram — and more. Best yet, we channel YOU! Read the rest of this entry »