Archive for the ‘Local Search’ Category

As part of the SMX Advanced Conference in Seattle, Chris Silver Smith, Argent Media CEO, will be speaking at the Local Search Advantage Workshop on June 4, 2015.   The Local Search Advantage Workshop provides a deep dive into many of the primary aspects of local marketing, covering all of the topics necessary for local […]

Argent Media CEO, Chris Silver Smith, will be speaking at SMX West’s Local Search Advantage Workshop in March on the topic of Building or Fixing Your Online Reputation. Consumer sentiment about a business is heavily influenced by both the recommendations provided by acquaintances as well as by opinions posted by other consumers online. A Nielsen […]

We wrote previously in “Local SEO 101: What Are Local Citations?” that Google’s earliest algorithm was based upon automatically evaluating the links pointing to a webpage in order to calculate a score, upon which rankings could be based. While we further explained in that post how Local Citations are essentially the “Link” where local search […]

Argent Media president and founder, Chris Silver Smith, will be featured this Wednesday afternoon at 1:00pm CST on the Video Marketing Madness radio show with Ray Lane and Steve Sleeper. Chris will likely be discussing the use of videos and video sharing services such as YouTube for the purposes of optimizing businesses for local search […]

If you have read up on anything involving Local Search Engine Optimization or Maps SEO, you will have heard marketers talk about “Local Citations”. So, just what are they, and why are they so important in helping you to rank higher in local searches related to your business? Google’s earliest method or algorithm for ranking […]

Earlier this year, I heavily promoted a new search optimization option for business websites — Authorship, also known as the “Author Tag”. For a great many local businesses, this is particularly advantageous. By setting up your personal profile page in Google Plus, and then adding the author tag on your website, your personal photo icon […]

Since the earliest days of search engine optimization (“SEO”), the page Title <title></title> text has been one of the most influential on-page elements for keyword rankings in search results. For local business websites, the Title text on the homepage is particularly influential. In fact, it may be the most important factor on the most important […]

Chris Silver Smith is speaking on semantic markup for local search optimization tonight at the Dallas/Fort Worth Search Engine Marketing Association meeting in Richardson. He’ll be speaking along with Greg Gifford, the Director of Search and Social for AutoRevo. Chris recently wrote a few articles on semantic markup, such as 13 Semantic Markup Tips for […]

In my Web Marketing Today article this week, “SEO: Breadcrumbs Are Bread-and-Butter“, I point out how making a simple coding change to your breadcrumbs can improve the visibility and total clickthroughs to your site in Google and Bing search results. The same tip applies for local business websites, which are frequently very bare-bones in terms […]

Argent Media’s President, Chris Silver Smith, will be speaking in Charlotte, NC, on the topic of Local SEO at the annual SearchExchange Internet Marketing Conference, on July 24 2012. Smith will cover some of Google’s “Prominence” ranking factors, and some techniques for how local businesses may optimize for advantage through them. “Prominence” is something of […]

The 2012 edition of David Mihm’s annual Local Search Ranking Factors survey has been released this week, and the general summary concludes that most of the influential ranking signals continue to be beneficial. From a glance at the report, relatively few signals shifted significantly from last year’s report. As the summary states, the main changes […]

Chris Silver Smith, president of Argent Media, will speak at next week’s DFW SEM meeting on Local Search Optimization, along with Brian Combs, founder and CEO of ionadas local. At the meeting, Chris will be presenting some techniques for Advanced Local Citation Development.

Argent Media’s Chris Silver Smith will be appearing and speaking at the Search Starts Here conference in Boca Raton, Florida, on April 23rd and 24th. He will be speaking on topics involving the future of local search, strategic tactics for companies interested in competing in the local search space, and on aspects around locational technologies. […]

In Chris Silver Smith’s most recent article on Search Engine Land, he provides some suggestions for local optimizations of business profiles for Bing’s Business Portal. While these tips may be basic, some of the information he points out — such as how images may help improve local rankings, and how including hours of operation might […]


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Research, thoughts, commentary about Internet Marketing, SEO, Social Media, Online Reputation Management, and SEO Expert Witness Service. Provided by Argent Media.

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  • Chris Silver Smith: Good point about Gawker being a muckraking site in of itself. But there are a number of others who [...]
  • Rob M: Referencing Gawker for character assassination isn't so helpful since they were sued into oblivion b [...]
  • Chris Silver Smith: Don - it might be more motivating, sure, but my argument remains the same: someone shouldn't be vili [...]
  • Don: It would help your argument if you could say the Got News claims are totally false. [...]
  • 10 domain name secrets to repair your online reputation: […] Naturally, you could include all sorts of things — your street address, city, state, [...]

Chris Silver Smith at SMX West