Argent Media CEO, Chris Silver Smith, will be speaking at SMX West’s Local Search Advantage Workshop in March on the topic of Building or Fixing Your Online Reputation.
Consumer sentiment about a business is heavily influenced by both the recommendations provided by acquaintances as well as by opinions posted by other consumers online. A Nielsen study in 2013 found that 68% of consumers trusted the opinions of other consumers online. As such, building, maintaining and defending a business’s online reputation is vital to the success of a company.
Chris Silver Smith will provide a session that will educate business marketing professionals on how to elicit positive reviews, increase chances of reviews supplementing one’s profile on sites such as Yelp, Google+ and other online directories — without invoking the automated suppression filters that can cause real reviews to disappear. Smith will also cover how reviews impact Local SEO, which sites provide valuable reviews, services that help businesses obtain positive reviews, and strategies for handling negative reviews.
Also, Smith will provide an overview of how businesses may conduct “Proactive Online Reputation Management” (“Proactive ORM”) in order to insulate themselves from online attacks or other damaging materials.