“It has never been easier to create smear campaigns and publish defamatory content online – and the impact of such campaigns on individuals can be huge. Chris Silver Smith discusses the challenges the industry faces to reduce this, the responsibility of search engines and social networks to remove content and how individuals can help to protect themselves.”
Chris Silver Smith chats about the scope and cost of online reputation, the impact to individuals, and his opinions on the relative levels of responsibility that search engines like Google and Bing may have when it comes to assisting individuals with online reputation attacks and other issues.
To watch the video, visit Webcertain TV: Let’s Get Social: Online Reputation Management – The Dark Side of the Internet
Read recent articles by Chris Silver Smith on Online Reputation Management at Marketing Land.