Local SEO 101: Local Breadcrumbs

In my Web Marketing Today article this week, “SEO: Breadcrumbs Are Bread-and-Butter“, I point out how making a simple coding change to your breadcrumbs can improve the visibility and total clickthroughs to your site in Google and Bing search results.

The same tip applies for local business websites, which are frequently very bare-bones in terms of usability features and often opt to leave off breadcrumbs. For local businesses that have multiple store locations, breadcrumbs can be an even more critical feature for both Local SEO and user-friendliness.

If your site has multiple categories of pages and more than 10 pages, you definitely should include the markup for breadcrumbs.

Here’s an example I made based upon the Argent Media website:

Once you have your breadcrumb code, you can check it with the Google Structured Data Tool: Argent Media’s breadcrumb. (url: Argent Media Social Media)

So, incorporate this local search optimization tip as yet another incremental improvement to your online marketing work. And, if your site doesn’t have more than 10 pages yet, I think you’re already missing out on many SEO basics such as blogging, providing articles and photos, and more!