Q: What is an SEO Expert Witness?

Chris Silver Smith is an SEO Expert Witness.

Chris Silver Smith is an SEO Expert Witness.

An SEO Expert Witness assists attorneys and their clients with cases involving where search engine optimization has been used, such as in trademark infringement and online defamation cases. SEO Expert Witnesses can explain how search engines function, how they index pages, and why they rank pages higher or lower.

Additional Information

Also known as Search Engine Optimization Expert Witness, the SEO Expert can testify in state or federal court in order to explain to judges and juries how material from websites can appear in search results, and how search engine’s programming (known as search algorithms) function in order to discover, “crawl” (also known as accessing, reading, visiting, etc) webpages, process information from webpages, determin rankings of webpages for keywords, and display listings for webpages in search engine results.

SEO Expert Witness Topics

  • Search Engine Optimization – involved in trademark infringement, defamation, libel, copyright infringement, impersonation, harrassment, counterfeit brands, blogging, and fraud.
  • Internet Analytics – how often were improper webpages or other content seen by internet users, how much traffic did websites receive unfairly, how many clicks were generated, how many sales derived from improper content, and developing bases for establishing and computing damages.
  • Domain Names – cybersquatting, hijacking, trademark or brand infringement, redirects, typosquatting, etc;
  • Online Defamation – online reputation management, reputation repair, mugshots and arrest records, persecution, harassment, bullying, online reviews and ratings, complaints, invasion of privacy, extortion, sextortion, sexting;
  • Social Media – as a contributing medium for trademark infringement, defamation, diversion, impersonation, etc;

Are you seeking an SEO Expert Witness? Chris Silver Smith has a long background with experience in participating in depositions, providing analysis and effective/comprehensive expert legal reports and affidavits, and testifying in both state and federal courts. Chris Silver Smith ie experienced, effective, and addresses issues in a thorough, comprehensive manner. Engage with us before your adversary does! For more information visit: SEO Expert Witness.

See also our article on how to become an SEO Expert Witness where we provide a fairly deep description on how Chris Silver Smith came to be one.

2 Responses to What is an SEO Expert Witness?

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Sean Fagin

May 9th, 2020 at 12:47 pm

Interesting – I had not thought of this niche in SEO! I might have to try out doing this myself.

How did you get into doing SEO Expert Witness work?

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Chris Silver Smith

May 9th, 2020 at 12:56 pm

I was approached by the Department of Justice some years ago to provide testimony regarding the potential Microhoo deal between Microsoft and Yahoo, along with the ad syndication deal between Google and Yahoo!.

Then, later I was approached by attorneys representing a few pension funds who were suing personnel from the yellow pages company, RH Donnelley, for misleading investors about the viability of the company.

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Sharing research, thoughts, commentary about Internet Marketing, SEO, Social Media, Online Reputation Management, and our SEO Expert Witness services.

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