In: Industry News & Happenings|Online Reputation Management - ORM
17 Apr 2015I’ve been very excited that Search Engine Land‘s editors have recently allowed me to start a new column series dedicated to Online Relationship Management, which will be published on their sister site, Marketing Land! My first article for it, “9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO“, appeared a few weeks […]
One melodrama I see played out time and again is caused by the disconnect between an individual’s desires for data privacy, and the need for good, proactive online reputation management. Many well-educated people think that by not having much about themselves on the internet, they’re protecting themselves and their families. They’re both wrong and right. […]
I discovered last year that a few online reputation agencies are partners-with or owners-of the very reputation-damaging sites that their clients seek their help in addressing. Perhaps the worst of these types of sites are “revenge-porn” sites that encourage individuals with no ethics to supply nude photos of ex-boyfriends and ex-girlfriends for the purpose of […]
Most people focus upon the impression that’s made about them when their name is searched-for through search engines. The impression that’s made has a much bigger impact than a mere emotional abstraction — it can directly impact a business or individual’s income. It’s often hard to quantify these effects, but if a change happens to […]
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