Keynote at International Search Summit: International Reputation

Argent Media CEO Chris Silver Smith has been asked to provide the keynote at the International Search Summit in Barcelona this November.

Chris Silver Smith – Keynote Speaker at International Search Summit, Barcelona

Chris has long provided online reputation management services to individuals, companies and organizations, and he plans to provide a number of anecdotes from the reputation trade, in addition to providing a number of actionable tactics that can help people to perform both proactive and reactive reputation management for themselves.

With experiences ranging from assisting a finance sector exective in suing Google to compel them to assist in mitigating attacks on his reputation, to representing companies targeted by false accusations, and assisting a human trafficking / porn revenge victim in getting a judgment against the criminal who took advantage of her — Chris Silver Smith has seen many dimensions in how one’s online identity can negatively impact one’s life in the real world.

“Isn’t it interesting that false defamation, or things that have no direct connection to one’s self and one’s company can affect either or both? You can do everything in business and interpersonal relations perfectly, and still end up with a besmirched reputation online. This has a very real impact on lives, and this is why I have chosen to focus on reputation management more and more over time — I want to make a positive impact on people’s lives and to help people to recover.” ~ Chris Silver Smith

Never before has online reputation been a more important aspect of business marketing.

While Europe’s laws often provide excellent protection against some aspects of negative-reputation-impacting content online, the issue remains very important for those companies that do business with the United States and other countries outside of the European Union.

The EU’s top court has ruled that Google does not have to apply the right to be forgotten globally. It means Google is only required to remove links from its search results within Europe – and not elsewhere – after receiving an appropriate removal request. (see: “Google wins landmark right to be forgotten case“)

If your company operates in the European Union, you will want to attend the International Search Summit to benefit from our insider knowledge on reputation management, as well as to gain advantage from the many other top interactive marketing speakers that this conference is hosting.

For more information, or to register, visit: International Search Summit Barcelona