One melodrama I see played out time and again is caused by the disconnect between an individual’s desires for data privacy, and the need for good, proactive online reputation management. Many well-educated people think that by not having much about themselves on the internet, they’re protecting themselves and their families. They’re both wrong and right. […]
I discovered last year that a few online reputation agencies are partners-with or owners-of the very reputation-damaging sites that their clients seek their help in addressing. Perhaps the worst of these types of sites are “revenge-porn” sites that encourage individuals with no ethics to supply nude photos of ex-boyfriends and ex-girlfriends for the purpose of […]
Most people focus upon the impression that’s made about them when their name is searched-for through search engines. The impression that’s made has a much bigger impact than a mere emotional abstraction — it can directly impact a business or individual’s income. It’s often hard to quantify these effects, but if a change happens to […]
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