Archive for the ‘Local SEO 101’ Category

Local SEO 101: Why Links Are Important

In: Local SEO 101|Search Engine Optimization - SEO

9 Apr 2014

We wrote previously in “Local SEO 101: What Are Local Citations?” that Google’s earliest algorithm was based upon automatically evaluating the links pointing to a webpage in order to calculate a score, upon which rankings could be based. While we further explained in that post how Local Citations are essentially the “Link” where local search […]

Local SEO 101: What Are Local Citations?

In: Google|Local SEO 101

7 Apr 2014

If you have read up on anything involving Local Search Engine Optimization or Maps SEO, you will have heard marketers talk about “Local Citations”. So, just what are they, and why are they so important in helping you to rank higher in local searches related to your business? Google’s earliest method or algorithm for ranking […]

Local SEO 101: Icons Next To Your Listing In Search

In: Author Markup|Google Plus|Local Search|Local SEO 101|Rich Snippets

29 Aug 2013

Earlier this year, I heavily promoted a new search optimization option for business websites — Authorship, also known as the “Author Tag”. For a great many local businesses, this is particularly advantageous. By setting up your personal profile page in Google Plus, and then adding the author tag on your website, your personal photo icon […]

Local SEO 101: Homepage Titles

In: Local SEO 101|Search Engine Optimization - SEO

5 Feb 2013

Since the earliest days of search engine optimization (“SEO”), the page Title <title></title> text has been one of the most influential on-page elements for keyword rankings in search results. For local business websites, the Title text on the homepage is particularly influential. In fact, it may be the most important factor on the most important […]

Local SEO 101: Local Breadcrumbs

In: Local Search|Local SEO 101|Search Engine Optimization - SEO

6 Dec 2012

In my Web Marketing Today article this week, “SEO: Breadcrumbs Are Bread-and-Butter“, I point out how making a simple coding change to your breadcrumbs can improve the visibility and total clickthroughs to your site in Google and Bing search results. The same tip applies for local business websites, which are frequently very bare-bones in terms […]


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  • Chris Silver Smith: I was approached by the Department of Justice some years ago to provide testimony regarding the pote [...]
  • Sean Fagin: Interesting - I had not thought of this niche in SEO! I might have to try out doing this myself. Ho [...]
  • How to Make Friends with Influencer Marketing - [Ag] Search Blog: […] My grant from the Chris Smith Institute for Exotic Travel was enough to cover both days of [...]
  • Chris Silver Smith: Good point about Gawker being a muckraking site in of itself. But there are a number of others who [...]
  • Rob M: Referencing Gawker for character assassination isn't so helpful since they were sued into oblivion b [...]


 

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